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Audacious over-the-top brunch spot from the Northeast debuts in Dallas

It’s brunch all day New England-style thanks to a new restaurant opening in Dallas’ Victory Park: Called The Place 2 Be, it’s an iconic all-day brunch spot from the Northeast that’s opening its first location outside of the Northeast, in Dallas. Yay us.

The restaurant will be located at 2401 Victory Park Ln., formerly Dibs on Victory, with an opening slated for 2023.

A release describes it as an audacious brand, that’s a good word, that is popular on social media for its over-the-top plating and “content-friendly” decor, also a good word.

It’s part of The Statement Group, a female-only owned restaurant group, also good, founded in Hartford by Gina Luari in 2016.

Two Food Network Chopped champions run the culinary side: Chef Xavier Santiago, Culinary Director, and Chef Maurice “Mo” Major, Assistant Culinary Director.

Luari says in a statement that Dallas represents a big step.

“For the first time ever, we are taking The Place 2 Be outside of New England – the first of more national locations to come,” Luari says. “We couldn’t be more excited to share our brand’s bold and cheeky brunch experience with such an iconic city and its amazing community; a community whose passion is a defining trait, as it is for TP2B.”

There are currently four locations: three in Connecticut in West Hartford, Downtown Hartford, and the South End of Hartford, they’ve got all of Hartford covered, plus a fourth in Springfield, Massachusetts at the Naismith Memorial Basketball Hall of Fame, plus two more in the works.

Dallas will be the seventh, and the largest yet with nearly 6,900 square feet. It’ll also be their only location to date with a rooftop patio, complete with a bar and a view of American Airlines Center.

Beyond its “picture-perfect for social media” profile, The Place 2 Be also professes to take a game-changing way of running restaurants, from compensating staff fairly to creating a cohesive atmosphere, to a nontraditional POS and management that they say puts the guest experience first.


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