Within 72 hours of warning Wall Street that it planned to spend $1 billion more than expected this quarter on supply chain costs, Ford Motor Co. announced a management shakeup of the team that oversees its parts operation.
Parts shortages delay production and delivery, frustrate customers and disappoint investors. Pickups awaiting parts are stockpiled in lots around Dearborn and other cities.
Ford, which has seen its stock price drop with the disappointing news, said in a news release Monday that these latest leadership changes would “strengthen product creation and transform global supply chain management.”
The company noted in the release that the situation is fluid while it hunts for a leader to manage the situation.
In addition, Ford is poaching more executives from Silicon Valley technology companies as the 119-year-old automaker pushes deeper into electric vehicle (EV) production and digital connection.
The executive lineup changes include:
- Doug Field is expanding his job as chief advanced product development and technology officer while Ford Model e increases its all-electric operations. He’ll continue overseeing electric vehicles, software and digital systems development, and driver assistance, while now assuming design and vehicle hardware engineering.
- Jim Baumbick is taking on the role as vice president, product development operations, cycle planning and internal combustion engine programs to run all product development for Ford Blue.
- John Lawler, Ford chief financial officer, is stepping in as interim chief global supply chain officer to “oversee a makeover of Ford’s global supply chain operations” until someone is chosen for the job.
- Roz Ho will join the company in October after working three years as vice president and global head of software at HP in Palo Alto, California, and before that companies including Microsoft.
- Jae Park, a former vice president at Google and Amazon, joined Ford in August as vice president, digital product design, according to his LinkedIn business profile. He spent more than 11 years at Microsoft as a creative director and design lead.
- Sammy Omari is joined Ford as executive director of advanced driver assist technologies. His profile on LinkedIn describes him as vice president of engineering, head of autonomy and mapping at Motional, the driverless vehicle joint venture between Hyundai and Aptiv. Previously, Omari oversaw motion planning, software motion controls and prediction at Lyft. He also worked as director of engineering, in charge of robotics, computer vision and machine learning, at GoPro.
- Rob Bedichek, formerly of Intel and Apple, began his role as executive director of platform architecture in December, according to LinkedIn. He designs computer systems and services. Ford announced his hire with these latest developments.
- Lisa Drake, vice president, EV industrialization, will now run manufacturing engineering as Ford works to get to production rate of 2 million electric vehicles annually by the end of 2026.
- Chuck Gray, who has been vice president, EV technology, is named vice president, vehicle hardware engineering.
- Both Drake and Gray report to Field, as does Anthony Lo, Ford’s chief design officer.
- Jonathan Jennings, vice president, supply chain, will also take on additional responsibility for supplier technical assistance and quality and report to Lawler.
Ford CEO Jim Farley said in a statement, “Developing and scaling the next generation of electric and software-defined vehicles requires a different focus and mix of talent from the accomplished Ford team and many exciting new colleagues joining our company.”
In July, Ford hired former Tesla exec Annie Liu to secure supplies.
“Ford is transforming its global supply chain management capability to support efficient and reliable sourcing of components, internal development of key technologies and capabilities, and world-class cost and quality execution,” Farley said in the news release.
Ford’s profit-generating Blue Ford gasoline-powered vehicle lineup that includes F-Series, Mustang, Ranger and Bronco, and Maverick remains essential to the overall strategy because it has “driven significant demand and market share gains,” Farley said.
Earlier, Ford announced Hau Thai-Tang, chief industrial platform officer, will retire Oct. 1, and Dave Filipe, vice president, vehicle hardware modules, will retire effective Dec. 1. Each has worked at Ford three decades.
Thousands of vehicles still waiting
On Monday, the automaker released the grim news about chip shortages and other issues. Ford said in a news release that it expected to have up an estimated 40,000 to 45,000 partially-built vehicles stored on lots in various cities awaiting parts at the end of September. The company reports third quarter financials Oct. 26.
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