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Forget Inflation: Amazon, Walmart, Target Get Good Holiday News

As an individual day, Black Friday has been steadily losing prominence over the past decade.

Retailers start discounting earlier and earlier and the holiday shopping period is more of a rolling one starting in October and ending in December.

Big-box retailers like Walmart  (WMT) – Get Free Report and Target  (TGT) – Get Free Report as well as e-commerce giant Amazon  (AMZN) – Get Free Report have all been competing to get an early start on discounting. By mid-October all three had some form of holiday sales even if the marketing effect of discounts is often much stronger than the actual savings. 



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