Who is Linda Yaccarino? Executive Who May Replace Elon Musk As Twitter CEO


Linda Yaccarino is the head of advertising at NBCUniversal.

New Delhi:
Linda Yaccarino, the head of advertising at NBCUniversal is in talks to become the new CEO of Twitter, according to reports. Elon Musk on Thursday said that he has found a new chief executive for Twitter, but did not name the person.

Here are 5 facts about Linda Yaccarino:

  1. Linda Yaccarino has been with NBCUniversal for more than a decade, where she has been an industry advocate for finding better ways to measure the effectiveness of advertising. As head of NBCU’s advertising sales, she was key in the launch of the company’s ad-supported Peacock streaming service.

  2. Yaccarino had served 19 years at Turner Entertainment and has been credited with dragging the network’s ad sales operation into the digital future. 

  3. She is an alumna of Penn State University, having studied liberal arts and telecommunications.

  4. Yaccarino interviewed Musk at an advertising conference in Miami last month. At the conference, Yaccarino encouraged the audience to welcome Musk with applause and lauded his work ethic.

  5. Yaccarino’s exit would be another big blow to the company after Comcast said last month that NBCUniversal CEO Jeff Shell was leaving after acknowledging an inappropriate relationship with a woman in the company, following a complaint that prompted an investigation.